Management of Arts and Culture

The course aims to introduce students to the characteristics and challenges of cultural, artistic and creative organizations management. To do so, students’ attention will be focused on the definitions of culture and the emergence of a cultural and creative sector; the characteristics of cultural products (marketing of arts and culture) and the economy of the cultural field. It will help students acquire basic knowledge about the sector to move towards an alternative approach to management, adapted to the cultural and creative sector.
On completion of this course student will have gained an insight into Arts Management, Economy of the Arts, Arts Marketing. In addition they will have achieved a general comprehension of the EU cultural policies and the EU cultural and creative industry.

Curriculum

Unit One. From the notion of culture to the cultural and creative sector in Europe
Unit Two. The industries and actors that make arts and culture
Unit Three. Alternative economic theories? And then, what else?
Unit Four. Impacts of Cultural Activities: A Multidimensional Approach
Unit Five. Cultural and Arts Management: How to become a successful stakeholder in that field? 

Course Author
Dr. Charlène Arnaud, University of Versailles Saint-Quentin-en-Yvelines, France